UNIMED. CARNAVAL.
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BUY FROM A MOTHER - MOTHER'S DAY CASAS BAHIA
This activation is a support from Casas Bahia for all mother resellers on the website and app. Those who, more than love, provide for their families.
With the concept that "A mother is happy when she receives a gift, and she is even happier when she sells," Casas Bahia invited everyone to buy from a mother at the Mother’s Day.
Besides the campaign at the social media, influencer live streams featuring entrepreneurial mothers, all the mothers had a space at Casas Bahia App and Website, featuring her life stories and a link to purchase their products.
The response exceeded our expectations. Comments, compliments, and a high demand for the products. It was a sales record at Casas Bahia in Mother’s Day.
And the best result we could hope for.
On Mother's Day, making more than one mother happy.
The mother who received the gift.
And the mother who sold it.
"Buy from a Mother" is more than just an activation.
It's supporting mothers who, besides their love, provide for their families.
Effie Awards 2022