Renata Raggi

This was L'Oréal's very first global campaign featuring a transgender woman. The campaign for International Women's Day in 2016 became viral around the world, with over five million spontaneous views in just one day. It also had spontaneous media in newspapers and blogs in different countries.

Valentina became the first transgender woman to represent L'Oréal, and she even made history as the first transgender woman to be on the cover of Vogue France.

This campaign showed that L'Oréal believes that gender isn't just about our bodies, and that every woman deserves respect, no matter what. Because every woman is worth a lot.

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CLIO - Bronze with Valentina - PR
http://clios.com/fashion-beauty/winner/18067

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​CLIO - Bronze with Valentina - Social Good
http://clios.com/fashion-beauty/winner/18089

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The One Show

Merit Awards - Reputation Management

 

The New York Festivals

2 Silver - Brand Loyalty

1 Bronze - PR

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Cannes Lions 2016

Shortlist – Cyber

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FIAP

PRENSA – Grand Prix (PRESS – Grand PRIX)

Grand Sol de IberoAmérica Prensa FIAP 2016 

 

CREATIVIDAD EFECTIVA - Sol de Oro (EFFECTIVE CREATIVITY – Golden Sun)

Product/Service/ Corporate Image

 

PRENSA - Sol de Oro (PRESS – Golden Sun)

Responsabilidade Social Empresarial (Social Responsibility)

 

PRENSA - Sol de Oro (PRESS – Golden Sun)

Publicidad Institucional / Publicaciones Corporativas (Institutional Advertising/Corporate Publications)

 

El Sol Festival

Prata - Relaciones Públicas – Silver on Public Relations

(Comunicación Corporativa y Financiera)

 

CCSP (São Paulo Creative Club)

Estrela de ouro – Filme

Golden Star - Movie 

 

EFFIE LATAM

1 Prata – Interatividade / 1 Silver – Interactivity 

1 Bronze – Baixo Orçamento / 1 Bronze – Low Budget (Products & Services)

 

EFFIE Brazil

1 Bronze – Products 

 

EL OJO Festival (2 AWARDS)

1 SILVER - INTERACTIVE – Online videos Category 

1 BRONZE - EFICACCY – Institutional Category & Corporate Image

 

Wave Festival

PR – Gold and Silver

Green - Silver

 

Webby Awards

Finalista

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Prêmio Renato Castelo Branco de Responsabilidade Social (Renato Castelo Branco Social Responsibility Award)

Melhor Filme – Best movie

Voto Popular 2016 – 2016 Popular Vote

Grand Prix 2016

 

16º Prêmio Cidadania em Respeito à Diversidade 2016 – APOGLBT – 16th Citizenship in Respect of Diversity Award 2016

Categoria – Publicidade 

Category - Advertising 

 

The Beauty Team Meaningful Awards

Gold 2016

 

McCann Worldgroup LATAM Summit 2017

Be Meaningful Award

 

IPG Inclusion Awards

Inclusion Campaign of the Year